Honest work, measured properly.
Flip The Switch is a marketing and AI consultancy for UK local businesses. We help good businesses stop being switched off: unseen, inconsistent, or leaking enquiries.
We run a local business too.
Photogenie Booths is our own events business. So when we build a website that books, qualifies and follows up, or a content plan that has to fit around a busy week, we're building what we'd want for ourselves.
That's also why we're careful with numbers. A view isn't a sale. A follower isn't a booking. We report reach, commercial and operational results separately, so you always know what's working and what you're paying for.
And we'll tell you when we're not the right fit. If a better website would help more than more content, we'll say so, even if it's not the thing you came to us for.
Brands we've worked with
The loop behind every project
No hacks. A repeatable process that turns guesses into data and data into results.
- 01
Research
Find the problem your customer actually has.
- 02
Hook
Write openings that earn the first few seconds.
- 03
Create
Film the product, the place and the reason to care.
- 04
Test
Publish several angles instead of betting on one.
- 05
Analyse
Read reach, sales and enquiries separately.
- 06
Repeat
Make more of what works. Drop what doesn't.
We report what we can prove.
Most agencies blur views into value. We keep three kinds of result separate, so you always know what you're paying for.
Views, impressions, followers
How many people saw it. Not what they did next.
Sales, GMV, revenue
What people bought, tracked where they bought it.
Enquiries, bookings, time saved
How the business runs better behind the scenes.
Results depend on product, price, market and timing, so we never promise figures. We do promise you'll always know what we're measuring.
Ready to flip the switch?
Tell us what's not working. We'll say honestly which switch to flip first, and where we can't help.